Rosabel Tao is an accomplished corporate communications strategist with two decades of experience. Drawing from her diverse background, Rosabel is an expert in creating integrated, multi-disciplinary communications programs and building communications organizations from the ground up. Top-level executives rely on her advice to position their company’s brand, build their reputation, launch companies and products, as well as manage the full range of public relations programs. Rosabel has held numerous senior communications positions in-house, on the agency-side as well as a consultant, working with a broad portfolio of companies in a full range of growth stages – from global brands to start-ups. These include CBS Interactive, POPSUGAR, MySpace, eHarmony, Science, MuckerLab, uSamp, Bank of America, Microsoft, HP, Levi Strauss, Safeway and Spot Runner. She has also worked for several of the world’s largest public relations agencies, including Weber Shandwick, Fleishman-Hillard and GolinHarris. This combination of experiences has given her the capability to quickly assess a company’s needs, determine how it can achieve its short- and long-term communications goals and develop a realistic plan that takes into account its assets, resources and budget. Rosabel has established a strong reputation as a critical resource and advocate to businesses, delivering counsel that is forward-thinking, strategic, insightful, honest and direct. She has the ability to guide executives through business decisions that may impact the brand and its stakeholders, highlight both the benefits and consequences of various actions, and recommend the most advantageous plan. She then translates the strategy into an effective tactical plan and executes it seamlessly, swiftly and efficiently. One CEO said, “Rosabel helps companies undergoing change, propelling them to emerge more closely aligned with where they want to be and then showing them how to get there.”