Lisa Kraynak is a pioneer in the development of consumer brands and experiences that bring value to consumers’ lives. Her extensive background includes key roles at Demand Media, NBC Universal, iVillage, Viacom, Intuit and The City of New York. Most recently Lisa served as Senior Vice President and General Manager at Demand Media. Lisa joined Demand to launch the company’s major extension into the women’s category and build the consumer brand and business in the fashion and beauty segment. As General Manager, Lisa led the successful creation of typeF, a partnership between Demand Media and Tyra Banks. TypeF is enjoying strong results, driven by a rapidly growing consumer base and a large and compelling library of content, including over 1100 original videos created for the You Tube platform, as well as multi-million dollar sponsorships from L’Oreal and additional blue-chip advertising partners. Prior to Demand, Lisa was a senior executive at NBC Universal, where she served as one of the core members of NBC Universal’s Digital Media group, overseeing a significant expansion which included the creation of the company’s first digital studio for video content, the acquisition of iVillage and the launch of Hulu.com, all of which helped to grow the company’s digital revenues to more than $1 billion over four years. Before NBCU, Lisa had key posts with the City of New York with the Bloomberg Administration, where she served as Senior Vice President of Marketing as well as with Viacom, where she worked with the world's leading advertisers and agencies to develop industry-leading, integrated marketing platforms which spanned Viacom's entire portfolio of media assets. Prior to Viacom, Lisa was on the founding team of iVillage.com where she served in a variety of Programming, Community, Marketing and General Management roles, establishing iVillage as one of the top 20 sites on the Internet. Preceding iVillage, she worked in the Silicon Valley for the Intuit Corporation managing the OEM business and leading all consumer acquisition. Lisa began her career with Del Monte Foods, advancing through a steady progression of sales, marketing and brand management posts. Whether starting something from scratch or working within large companies to launch new businesses, Lisa has consistently been on the forefront of imagining and implementing new ways to provide consumers compelling solutions and experiences.