Eytan Elbaz is currently a co-founder and Chief Strategy Officer at Social Native. Before Social Native, he served as co-founder of Scopely and of Deep Dive Media. He previously served as Google's Head of Domain Channel from April 2003 through September 2007. Prior to Google, Eytan was Vice President and founding member of Applied Semantics (formerly Oingo), which was later acquired by Google. At Oingo, Eytan conceived the ideas for applying the company's meaning-based technology towards domain name selection and monetization, and towards contextual targeting, launched as Oingo AdSense in 2000. Eytan lives in Los Angeles where he graduated UCLA with a B.S. in Computer Science and Engineering in 1995.