Dana Settle is a Founding Partner with Greycroft and she heads the firm’s West Coast office. Prior to joining Greycroft, Dana spent several years as a venture capitalist and advisor to startup companies, first as a Venture Partner with Mayfield, where she focused on early stage companies in the mobile communications and consumer Internet markets, and later as a Partner with VSP Capital. As a venture capitalist, Dana invested in and advised several portfolio companies, including MobileStar (sold to TMobile), Revenue Science, Trigo (sold to IBM), Truveo (sold to AOL) and Doppelganger. Dana’s additional experience includes investment banking at Lehman Brothers in the media and communications group and international business development at McCaw Cellular Communications. Dana holds a BA in Finance and International Studies from the University of Washington and an MBA from Harvard Business School.