With over 25 years experience in media (traditional and digital media), consumer goods, consumer electronics and retail, Bob Fiorella is a "C-level" professional (CFO/COO/CEO) who specializes in transforming, leading and growing start-up to mid-sized companies as well as divisions of larger public companies.

Most recently, Bob advised on the financial strategy and operations of a start-up company that launched an android tablet into the U.S. market in 2014. The company generated over $10 million in sales in less than 3 months. Prior to that, Bob architected the strategy, development and growth of the Cinedigm Entertainment Group; starting with a money losing alternative content company that, within 3 years, became the largest independent distributor of physical and digital content in the United States with over $300 million in consumer sales. Cinedigm’s stock (NASDAQ: CIDM) grew threefold over that period. Bob also raised over $10 million in strategic working capital.

In the past, Bob has held finance (e.g., CFO), strategic planning (e.g., CSO), business development and operating positions at Cinedigm, Fox, Universal Studio and Disney and also sat on the Board of Directors and Audit Committee of a public retail company (Movie Gallery, Inc.). Bob holds a BS in Economics from Cornell University and an MBA from UCLA Anderson School of Management.