Andrew SolmssenManaging Director, Possible (WPP)

    Andrew has over 15 years experience in digital. Work he’s led has received a Gold Cannes Lion, 2 Emmys, OMMA, BDA, W3, Ad:Tech, and many other awards, and he is a regular columnist in a variety of trade publications. Recent speaking engagements include International CES, Ad:Tech, Digital Hollywood, OMMA, and NATPE. He is a member of the Academy of Television Arts & Sciences (the Emmys). As Managing Director for Possible (WPP), he serves as executive sponsor for key relationships, providing digital strategy consulting to Fortune 500 brands across the agency’s portfolio. In addition, he runs Possible’s Los Angeles office and serves as part of the executive management team that directs the global agency’s 1200 staff across 24 offices. Prior to Possible, Andrew co-founded Schematic where he ran relationships with clients including Target, Comcast, ABC, Viacom, and Microsoft. He was instrumental in the company’s growth from 3 people to one of the world’s top digital agencies and its sale to WPP in 2007. Before Schematic, he served as Executive Producer at KPE (a division of Grey Advertising) in New York. At KPE, Andrew spearheaded major initiatives for Variety, Turner, and AOL. Sent west to start KPE’s Los Angeles office, Andrew grew that business, producing brand-building sites and software projects for clients including Nielsen, New Line Cinema, and Princess Cruises. Before the dawn of digital media, Andrew lived in Namibia working for the Harvard Institute for International Development.  He is a graduate of Hamilton College who spends his time away from work playing hockey, surfing, and enjoying his wife and twin sons.