In this episode of Mucker Academy, cloud software executive Jim Howard sits down with the MuckerLab accelerator to share his 15+ years of experience in developing and selling products and services to the enterprise. A leader in SaaS, with expertise in product, operational management, sales management, and digital marketing strategy, Jim's talk below is absolutely packed with insights.

Here, Jim focuses on value based pricing models, and explains why one of his most common pieces of advice is to raise prices, whenever possible.

A huge thanks to Jim for joining us, and... be ready to take some notes. The amount of valuable tips per minute in this video can't be stressed enough. Enjoy.



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