Hiten Shah is a serial entrepreneur who loves to help other entrepreneurs avoid the mistakes he has made in the past like wasting $1 million on a failed web hosting business. He started 3 successful Internet companies starting with a marketing consultancy, ACS. Then he went on to start Crazy Egg, a tool to help people visualize the user experience on their websites. He is a co-founder of three more companies: FYI, Product Habits, and Quick Sprout. Shah is also an advisor and fund investor in early stage startups.